How is an advertising mural created with WAND?
WAND isn't nearly as complicated as Andy always claims. Especially not for you as a customer: In just 7 steps, we'll guide you from the first "Hello" to the closing reception, and for the most part, all you have to do is nod along. We'll take care of the rest!
Schritt 1
Contact
Fill out our inquiry form and give us some insight into the background of your campaign. Together, we’ll clarify your goals, target audience, budget, and timeline, and develop initial ideas for implementation. If you already have a finished concept or theme, we’ll jump right into Step 5.
Schritt 2
Artist Briefing
Together, we create a structured artist briefing that includes all relevant information about the campaign. This includes brand values, messages, ID/CD guidelines, tone of voice, and communication goals. This briefing serves as the foundation for the artists’ creative work and ensures that the design, brand strategy, and campaign message are optimally aligned.
Schritt 3
Preliminary Concept
Based on the briefing, the artists develop initial creative concepts and sketches tailored to the location, target audience, and brand message. These designs showcase different creative approaches and give you a clear idea of the potential impact in public spaces. You select the concept that generates the desired attention and best supports your campaign goals.
Schritt 4
Detailed Plan
The selected concept will be further refined in collaboration with you and developed into a detailed design concept. Any adjustments to the message, design, or brand requirements will be incorporated. The final visualization shows exactly how the advertising mural will be implemented and serves as the basis for internal approvals, media planning, and submissions to authorities and property owners.
Schritt 5
Submission
The final design is submitted to cities, property owners, and other relevant agencies in accordance with the approval process. In doing so, we take into account location-specific guidelines regarding design, logo placement, text volume, and visual impact. Once all parties involved have reviewed and approved the design, we begin concrete preparations for implementation and ensure that the campaign is carried out as planned and on schedule.
Schritt 6
Implementation
The execution is the most visible part of the campaign and turns the promotional mural into a true experience in public spaces. From the first brushstroke to the last, it captures the attention of passersby, the press, and on social media. The creation process itself automatically generates user-generated content, increases reach, and fosters an emotional connection to the brand—something that traditional forms of advertising rarely achieve.
Schritt 7
Graduation
Right after the final brushstroke, we’ll raise a toast to the project with you—or you can do so with your friends and clients on-site! If you’d like, our social media team can provide live coverage.
All set? Send us your inquiry! Even more confused than before? Get in touch with Andy!