Advertising murals for brands beyond the norm

Murals can transform gray facades into striking advertising spaces in public areas. We work with you to develop site-specific concepts for OOH spaces. In cooperation with partners such as APG:SGA, we provide locations with ideal visibility and turn your brand into an experience that generates reach, activates target groups and makes your message visible in the urban space by combining advertising, art and urban art.

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Stadtansicht Zürich Altstetten mit Rivella Mural als gelber Blickfang zwischen Gebäuden, grossflächige Markeninszenierung im urbanen Raum.

Visibility in public spaces

Advertising murals generate maximum out-of-home attention in areas where people are on the move. A painted facade becomes a large-scale advertising medium with high visibility and an urban presence. Together, we develop a concept that clearly conveys your brand message and is location-specific. This way, every campaign becomes a visible part of the public space with measurable reach.

Ein Wandgemälde zeigt eine Person in Blau und kosmischer Kunst auf einem städtischen Gebäude mit Kränen, geparkten Autos und einem gelben QR-Code an der Wand.

Artistic concepts with an urban flair

Working in creative teams, we develop unique OOH concepts that are brought to life by experienced artists. The more creative the design, the greater the attention and impact in public spaces. Architecture, usage, and the target audience are integral parts of the concept. We translate your brand identity into a visual language that stands out, generates engagement, and leaves a lasting impression.

Planning and implementation from a single source

From the initial concept to the finished façade, WAND handles every aspect of organizing and executing the advertising mural. We coordinate artists, permits, production, and execution, ensuring that everything runs smoothly on-site. The creation of the mural itself becomes an event, generating additional reach, media coverage, and valuable user-generated content for brands and campaigns.

Process flow for promotional murals:

Eine Frau mit Brille, grüner Jacke und Jeans sitzt auf einem Glastisch, hält Papiere in der Hand und telefoniert in einem mit Pflanzen gefüllten Raum.

Schritt 1

Contact

Fill out our inquiry form and give us some insight into the background of your campaign. Together, we’ll clarify your goals, target audience, budget, and timeline, and develop initial ideas for implementation. If you already have a finished concept or theme, we’ll jump right into Step 5.

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Zwei Menschen mit Laptops unterhalten sich an einem Tisch; einer trägt eine Mütze nach hinten. Ein Bildschirm hinter ihnen zeigt bunte Bilder.

Schritt 2

Artist Briefing

Together, we create a structured artist briefing that includes all relevant information about the campaign. This includes brand values, messages, CI/CD guidelines, tone of voice, and communication goals. This briefing serves as the foundation for the artists’ creative work and ensures that the design, brand strategy, and campaign message are optimally aligned.

Eine Hand arrangiert Rivella-Konzeptkunst und Logodesigns mit Cartoon-Figuren, die Rivella-Flaschen halten, auf einem Holztisch mit einem gelben Textmarker.

Schritt 3

Preliminary concept

Based on the briefing, the artists develop initial creative concepts and sketches tailored to the location, target audience, and brand message. These designs showcase different creative approaches and give you a clear idea of the potential impact in public spaces. You select the concept that achieves the desired attention and best supports your campaign goals.

Eine Glaswand mit bunten Haftnotizen, Skizzen und Bildern in einem Büro, im Hintergrund Menschen, die an Schreibtischen arbeiten.

Schritt 4

Detailed plan

The selected concept will be further refined in collaboration with you and developed into a detailed design concept. Any adjustments to the message, design, or brand requirements will be incorporated. The final visualization shows exactly how the advertising mural will be implemented and serves as the basis for internal approvals, media planning, and submission to authorities and property owners.

Zwei Männer arbeiten in einem Büro an einem Computer. Der eine legt dem sitzenden Mann die Hand auf die Schulter, während sie auf den Monitor schaün.

Schritt 5

Submission

The final design is submitted to cities, property owners, and other relevant authorities in accordance with the approval process. In doing so, we take into account location-specific guidelines regarding design, logo placement, text volume, and visual impact. Once all parties have reviewed and approved the design, we begin concrete preparations for implementation and ensure that the campaign is executed according to plan and on schedule.

Ein in Arbeit befindliches Wandgemälde an einem Gebäude, dahinter Kräne und davor geparkte Autos. In der Nähe gehen Menschen bei klarem Himmel spazieren.

Schritt 6

Implementation

The execution is the most visible part of the campaign and turns the promotional mural into a true experience in public spaces. From the first brushstroke to the last, it captures the attention of passersby, the media, and social media users. The creation process itself automatically generates user-generated content, increases reach, and creates an emotional connection to the brand that traditional forms of advertising rarely achieve.

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Ein Mann mit verschränkten Armen lächelt vor einer Wand aus Farbsprühdosen, davor Bewegungsunschärfe, die die Essenz der Street Art widerspiegelt.

All set? Send us your request! More confused than before? Tell Andy!

andy@wand-ag.ch More about Andy