In the middle of the Swiss Alps, in the canton of St. Gallen, the prominent lift tower in Wangs offers a unique advertising space right next to the large parking lot at the valley station. The mural is highly visible for visitors to the Pizol ski area as well as for drivers and passers-by on their approach. With over 2.7 million visual contacts per year (excluding traffic), this location guarantees an exceptional presence in both summer and winter - from hikers, skiers and snowboarders to international guests.