UBS: Living Mural

Majestic, unmistakable, fascinating: the Matterhorn. No other mountain in the world casts such a spell over people. With its striking pyramid shape, the Matterhorn towers imposingly over Zurich... With this 18-metre-high Matterhorn mural, UBS is bringing the most photographed summit motif to the city on the Limmat. As part of the "Maps like Switzerland" campaign, we were able to realize the first climbable advertising mural in Switzerland. The more than 600m² mural right next to Hardbrücke station can be climbed via three climbing routes with different levels of difficulty.